FT has a long story about what has been written in much details before: Yahoo’s Hollywood/media ambitions, with the eternal question: will Yahoo get into original content or not?
Some say Yahoo is tryign to bypass TV. Internet portals “are essentially establishing themselves as [quasi television] networks online”, says Dave Burwick, CMO of Pepsi-Cola in North America.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post