The Sweet Sounds From Audible

As you probably saw from Audible’s ad campaign on our homepage over the last few days, the spoken word company is about to launch its podcasting solution this Friday at Gnomedex. As it says in the ad landing page, it will launch “the infrastructure for circulation control, paid subscriptions and ad management..”

And in the same vein, despite some concerns over the last few months about Audible’s vulnerability in the market (in face of podcasting and competitors entering the market), S&P is bullish on the company. Among other advantages for the company, S&P believes Audible’s technological and patent advantage will carry the company through. “Our research indicates Audible has 10 patents related to digital audio. Interestingly, we believe it holds more patents than online stalwarts Amazon or eBay, and it has nearly as many as technology powerhouse Google.”

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