The New York Times integration of About.com, the network it bought earlier this year, is going better than expected, the newspaper’s CEO said Tuesday at the same NAA event (for NYT’s archived webcast presentation, go here).
Janet Robinson said that revenues at About.com rose 25 percent in May, and are up a comparable amount in the year to date. The two online groups are “learning from each other” and increasing ways to cooperate such as making joint calls to advertisers and selling Times subscriptions on About, Robinson said.
From Janet’s presentation transcript, here: “Perhaps most importantly, with this acquisition The New York Times Company sites are now the 11th most visited on the Internet, with more than 32 million unique visitors, an important selling point with advertisers.”
On NYTimes.com: “It continues to show strong advertising revenue growth, up 30 percent in 2005. By any measure- revenue per page view, per unique visitor or per FTE – it is showing double-digit gains.”
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