So I’m getting ready to publish about an NY Post report (reg. req.) claiming an exclusive on the news that IGN has put itself on the block when I realize it sounds incredibly familiar. The NYP headline: “GAMING WEB SITE GOES ON THE BLOCK” and an “exclusive” tag. Here’s the headline we had on March 22: “IGN Entertainment Mulls Sale, IPO.” That was based on a Wall Street Journal report by Dennis Berman and Nick Wingfield that led with IGN putting itself on the block. Sheesh. (The NYT DealBook picked today’s report up as a news item.)
What is notable is that at least three months into the process, IGN doesn’t appear much closer to making a decision about whether to sell or go for an IPO (Meanwhile, NYP puts the valuation at $850 million). In the meantime, the company has added to its appeal and target male traffic by acquiring AskMen.com. The Post raises the possibility of Viacom or Yahoo as buyers; I’d say it might fit in particularly well with Viacom’s MTV Networks group. BTW, we have a deep IGN archive.
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