Memo To NY Post: Check The Clips Before You Claim An Exclusive

So I’m getting ready to publish about an NY Post report (reg. req.) claiming an exclusive on the news that IGN has put itself on the block when I realize it sounds incredibly familiar. The NYP headline: “GAMING WEB SITE GOES ON THE BLOCK” and an “exclusive” tag. Here’s the headline we had on March 22: “IGN Entertainment Mulls Sale, IPO.” That was based on a Wall Street Journal report by Dennis Berman and Nick Wingfield that led with IGN putting itself on the block. Sheesh. (The NYT DealBook picked today’s report up as a news item.)
What is notable is that at least three months into the process, IGN doesn’t appear much closer to making a decision about whether to sell or go for an IPO (Meanwhile, NYP puts the valuation at $850 million). In the meantime, the company has added to its appeal and target male traffic by acquiring AskMen.com. The Post raises the possibility of Viacom or Yahoo as buyers; I’d say it might fit in particularly well with Viacom’s MTV Networks group. BTW, we have a deep IGN archive.

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