CNN.com's Ad Campaign For New Video Service

For one, I’m seeing it everywhere online today: NYTimes.com, Yahoo and other places. This big campaign is developed by Agency.com.

The ad units will be updated with current headlines from CNN.com’s news feed, include accompanying video in the unit, and inform viewers of the new free service. When users click on a specific headline within an ad, CNN’s video player will launch and that specific story will begin to play (an example of the creative here)

The campaign will run for eight weeks, beginning today. Ads are appearing across the CNN.com network and AOL, as well as on news sites like Yahoo News, SFGate.com NYTimes.com, Salon.com and the Gawker blog.

Related:

CNN.com Launches Ad-Supported Video

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