For cable, the problem with current navigation technology will only become more apparent as choices creep higher and higher. But emerging interactive program guide (IPG) features, as well as entirely new navigation systems, are on the way to help viewers find that needle in the haystack or that diamond in the rough.
Current trends are spreading work away from traditional spreadsheet-style guides and toward more intuitive IPGs. Better search functions, recommendation engines, voice recognition, and visual “mosaic” technologies are other core components of the cable IPG of the not-so-distant future.
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