Mind The Generation Gap

Bashar Dahabra, CEO of Info2cell.com, gave a talk at the Connect 2005 summit about the burgeoning Middle East mobile market and the importance of selling content to specific segments. It’s probably applicable everywhere…
“The importance of accurate segmentation of the market to help increase market penetration cannot be overstated…It is also important to understand the needs of various segments within the larger youth market. Research from the U.K. suggests that the generation gap between a 13-year-old and a 15-year-old is the same as the generation gap between a 15-year-old and a 33-year-old.”
Related stories:
Asian Youth Driving Region’s Mobile Data Usage

Comments have been disabled for this post