MEM: Qualcomm's Mike Yuen Urges Mobile Developers To "Get Creative"

Mike Yuen, gaming group director at Qualcomm, explained how innovative, cross-platform game design could lead to mass-market adoption of mobile gaming at MEM05. Yuen listed the biggest games of the past few decades and what made them special, and said similar innovation was required to tip mobile gaming over the edge. He particularly urged creating games as cross-platform from the beginning. Urging developers to consider mobile from the outset, Yuen continued to identify six design considerations that would lead to the mass adoption that so many publishers covet. Leveraging mobile DNA and utilising the uniqueness of the platform, incentivised play, pre-launch teaser content, loyalty programmes, viral marketing and, most importantly, integration with other traditional gaming platforms.”
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