Marketers, Publishers Battle Cookie Fatigue

From today’s “free” WSJ offerings: Marketers and publishers are fighting what may be a losing battle to increase the popularity of cookies — and decrease the inclusion with spyware. Some 300 companies concerned about public perception of what they see as a vital tool for marketing have banded together into a new organization called Safecount. They want to create a “safe” list of companies willing to meet certain standards for using cookies — no personal identifucation data, etc. — and get software manufacturers to leave those companies out when deleting spyware and cookies.
Other industry efforts suggested include a marketing campaign to salvage the cookie’s reputation.

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