Blog Post

MarketWatch Hosts Premium Content Open House Through Friday

Most people probably think about the ad-supported side of MarketWatch when it comes to content; after all, that’s the primary reason Dow Jones acquired the financial news company. But premium content — as in subscription newsletters and research — also plays an important role. That lack of awareness and the value of the premium content may explain the site’s three-day premium content open house for The Technical Indicator; Herb Greenberg’s RealityCheck; ETF Trader; Retirement Weekly; Hulbert Interactive; and MarketWatch Options Trader. Subscription prices range from $149 to $299 annually.

Synergy alert: I heard about it via an email for online WSJ subscribers; in fact, I thought it was a special WSJ offer, at first. The Journal’s own week-long open house last fall has been credited with helping that site grow traffic and subscriptions. I’m not sure three days is enough to make much of a difference at MarketWatch but we’ll see.
Related: Open House Helped To Largest Increase In Four Years