Business Standard: Amit Khanna, Chairman of Reliance Entertainment, writes that if true value has to be generated from content, then proper and secure Digital Rights management (DRM) is fundamental. This begins with defining different format and territorial rights in all contracts. Rights owners, whether content creators, distributors or aggregators must have clear and enforceable Intellectual Property Rights. The service providers, on the other hand, must ensure proper monetistion and protection of these rights.
According to David Jamieson, head of content services at BT Broadcast Services, the main challenge of re-purposing and reformatting for multi-platform play starts at the beginning of the value chain with rights management.
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