Religious Content On Mobile Catching On In India

It seems there is a huge market for religious content on mobile in India. We had written about it when Mauj launched similar services. Now it looks more and more players are joining the pious bandwagon.
“The affinity for religious ring tones and ring back tones is growing in India. Traditionally this was on physical formats like cassettes and CDs but with mobile subscribers growing fast, the existing market base is also expanding,” according to Mandar Thakur, general manager of Soundbuzz India – a company that is involved in the digital distribution of ring tones and ring back tones to various operators.
“For people who hear devotional music – the mobile phone has today become a direct way of carrying their beliefs and faiths with them,” he says.
According to Thakur, “The devotional category is currently small in the range of 1.5 per cent to 2 per cent of the total ring tones market, but it is the ring back tones category that is witnessing the most action.”
The ring back tones total for about 10 per cent of the total sale of ring back tones by Soundbuzz and this introduced only 3 months back! “We expect the devotional ringback tones to grow to about 20 per cent by first quarter next year,” Thakur says. (from our sister site ContentSutra)

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