@ MEM: Price Harmonization in Mobile Video

Peter Cowley, the director of interactive media at Endemol UK (one of the biggest TV production houses..they just started streaming Big Brother on mobiles in UK) brought up a valid point for mobile video at a press meet at MEM: “We are frustrated with no price harmonization among operators: we are streaming our video on three different operators in UK, and all of them have different pricing. But we don’t want to expose the consumer to different price points…what’s need it harmonization of video short codes.”
What happens is the difference in pricing strategies for video (content) and data for operators: for someone like Vodafone, is costs 1 GBP for a day, one package. For another operator, it charges a lower price for the show per day, but bills separately for the data use.
The MEM Conference coverage is sponsored by AG Interactive & Def Jam Mobile