Bruno Maglione, President, Marvel International is speaking at MEM right now…Marvel is making a big push into digital channels, and mobile content is a big part of it: mobile games, ringtones etc. It has tied up with Mforma to develop the mobile business.
Bruce: “This is going to be our largest merchnadise category going forward. It will be most lucrative: all our apps are compelling. Ultimately the user base is huge…the potential is enormous. Also, the potential of global distribution is enormous. No application is more pervasive than what you can achieve in mobile.”
Related:
— Mforma makes Marvel-ous deal
— Marvel’s Mobile Plans
The MEM Conference coverage is sponsored by AG Interactive & Def Jam Mobile
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