Many have not even heard of VoIP

30% of U.S. broadband subscribers have never heard of VoIP, according to TeleGeography. This is a crucial point for providers to consider, as TeleGeography’s research also reveals a strong, positive correlation between familiarity with VoIP and likelihood of subscribing. People who are already familiar with VoIP are 50 percent more likely to subscribe than those who are unfamiliar. In other words, selling VoIP services is going to be a huge marketing-spend and basically profits are going to remain elusive – for a very long time.