Women Reluctant To Shop Online, eBay Has Just 13 Percent Of Shoppers Women

Business Standard: The story says very few women shop in India online. According to eBay India, an online marketplace, 87 per cent of its users are men, while women constitute just 13 per cent. But in countries like the US, women constitute around 40 per cent of the users of online marketplace.
“This mirrors the demographics of internet usage in India,” says Samarjeet Singh, head- eBay Academy, a platform to teach potential buyers and sellers how to transact online.
Sriram Karri, from Tata Consultancy Services, however, gives his take on why women may not be comfortable with the idea of online shopping.

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