Our readers continue to respond a question raised by the fuss over whether Google should be deemed a media company.
Eli Chapman, co-founder, Unmediated.org: “A media company is a business that uses creativity and technology to profit from audience attention.”
David M. Scott, Freshspot Marketing LLC: “A media company should be defined not by technology, nor business model (advertising-supported vs. paid), but rather by the audience. Any property that successfully aggregates an audience through content is a media company. Based on this definition, I believe that Amazon.com is a highly successful media company because it aggregates an audience by successfully delivering content from book publishers and product manufacturers (in the form of product definitions and specifications) as well as reviews of books and other products contributed by consumers.”
Scott Walker: “A media company is an entity that provides information by way of a medium.”
Joel Abrams decided to blog about it himself. An excerpt: “As someone who’s worked for search engines and media companies, I’d say they’re a media company — but don’t quite realize it yet. A media company is a company that gets eyeballs together so that it can sell ads to put in front of that audience. Subscriptions are not necessarily involved, as broadcast television illustrates. Google may use algorithms instead of creativity in creating the content people look at, but the content still attracts users.”
Take One.
Related: Debate Over How To Classify Google Continues
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