Skype Goes Retail

Skype just signed an agreement with Brightpoint, to sell and promote Skype products via the retail channel. Incase you did not know, Brightpoint is a cellular wholesaler. This is a major move, which pits Skype against Vonage. (We said so!) Secondly, I believe this is clear indication that the viral marketing campaign is running out of gas, and the company realizes that it needs to step-up the marketing if it needs to trump other VoIP rivals. It should and must be worried about cellular companies’ voip plans. SIP is also trying hard to get a peer-to-peer makeover, and become a more potent competitor. More on this later. Meanwhile, Skype has also added voicemail services.