Samsung is promoting the launch of its new Samsung E720 music phone with a deal with EMI Music and the band ‘Turin Brakes’. Members of the Samsung UK Fan Club “are offered the chance to win ‘backstage pass’ tickets for all the tour dates, plus access to exclusive footage of a private, invite-only Turin Brakes gig and a video interview with the band, both created by EMI Music UK’s specialist video content team. Further content includes a range of mobile phone ring tones and real tones, including the top 5 single, ‘Painkiller’, ‘Underdog’, and the new single, ‘Fishing for a Dream’. The site will also feature video vox pops of the backstage ticket winners and the band.”
This is another example of hardware promoted with content…
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