Just assume that by the launch of the new, improved free-to-all AOL on June 21 every news outlet imaginable will have posted a story. We’re only highlighting those that increase the sum of human knowledge or otherwise add to the conversation.
– ClickZ reports on AOL’s ad plans, a pretty important aspect given that the mission is to gain ad support. AOL will have new rich media ad units, although still within IAB standards. AOL.com GM David Liu: “A home page is important as an organizing principle, but we benefit more from getting users more deeply into the experience. Every time we interact with a user, we’re going to deliver the payoff first, and then link to additional relevant content on our network.” Also, a look at the move from the media buyers’ perspective.
– Red Herring attributes to “an AOL spokesperson, speaking on background” the news that AOL is moving “a lot of the content that used to be proprietary to the AOL service in our walled garden and making it available for free.” Seriously. This may say more about Red Herring than AOL …
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