About Virgin Mobile USA, LLC:
Launched nationally in July of 2002, Virgin Mobile USA, LLC has redefined and set the pace for the entire prepaid wireless category. More than three million wireless users have chosen Virgin Mobile’s Pay As You Go service with no long-term contracts and no hidden fees. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing “An Outstanding Customer Service Experience” under its Certified Call Center Program.SM
The nation’s first mobile virtual network operator (MVNO), Virgin Mobile is a joint venture between Sir Richard Branson’s Virgin Group and Sprint, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. It is the first wireless provider to focus exclusively on the needs and desires of the youth. All Virgin Mobile customers have access to VirginXtras – a host of music, entertainment and fun lifestyle features, including exclusive content from strategic partner MTV: Music Television. Customers with 3G-enabled phones also have access to VirginXL – the high-octane version of VirginXtras featuring picture messaging, downloadable games and more.
Director of Marketing, Mobile Content
Messaging & Community – Based in Warren , New Jersey .
Job Description:
– Deliver revenue goals and profit objectives for VMU’s messaging and community products – in accordance with the business budget
– Develop and execute strategic marketing plan and product roadmap for text messaging, picture messaging, video messaging, IM, E-mail and community products
– Design marketing programs to drive VMU’s business in these categories – including unique promotions, advertising programs, pricing options and POS execution
– Assess how VMU’s competitors are playing in the messaging and community space – and how VMU will need to respond to changes in the competitive landscape
– Work with VMU’s research team to test product concepts in focus groups, on-line panels, and as a part of other market research efforts
– Interface with VMU’s brand and promotions teams to incorporate product messaging into national promotions, point of sale materials, and on-air media
– Create marketing requirements and financial forecasts for new products and programs
– Assess product performance and analyze the effectiveness of marketing programs launched – frequently read out to senior executives
– Evaluate, negotiate, and execute deals with key partners
– Manage partner relationships with key vendors to develop and deliver content that drives Virgin Mobile’s business
– Evaluate new and emerging technologies and products
– Work closely with VMU’s IT, Product Development and Customer Care groups throughout the product development process
Experience Required:
– 7-10 years in consumer marketing, product marketing or strategic marketing
– Previous experience managing important vendor relationships/partnership marketing
– Strong knowledge and experience with emerging technologies, particularly wireless technologies and services
– Strong interpersonal skills
– Effective communication skills
– Leadership skills – managing a team and interfacing with senior executives
– Experience with youth-focused consumer products preferred
– MBA preferred
Who To Contact:
– Hank Markosian hmarkosian@virginmobileusa.com
Comments have been disabled for this post