Extreme Sports Channel in Britain is launching an MVNO, with network rented from Vodafone..this will be the first TV-related MVNO in UK. The new service, called ExtremeMob, will be a pre-pay mobile phone brand aimed at under the 24s and will launch in late July or early August and roll it out nationally in the autumn.
The service would be on the lines of ESPN and Amp’d Mobile’s efforts in U.S…both are launching sport/extreme sprorts related mobile phone services that will push a lot of sports-related content to the subscribers. Read our sister site MocoNews.net for blow-by-blow on all these efforts…
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