Sudhin Mathur, the general manager of Sony Ericsson India, has written a short piece pointing out that consumers want more from their mobiles than a mere communication device, and providing that extra sparkle fits perfectly with many merchandising plans. “And the results are there for all to see. Last year, Sony Ericsson entered into a tie-up with ‘Spiderman-2′ to launch a range limited edition phones with Spiderman games, wallpapers and covers. The launch was a huge success, which led to this year’s ‘Star Wars: Episode III-Revenge of the Sith’ being available on the mobile phones as special Star Wars wallpapers and ringtones”.
Content will increasingly be the differentiating factor between handsets and carriers…
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–Nokia Handset Features Exclusive Ringtone
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