A new mobile search/directory service has launched, Mooobl. Launched by Enquire SL, Mooobl is a “mobile search engine and directory with thousands of hand-picked WAP sites and a WAP Free Text Search service”. Users submit WAP pages they have found and also get the chance to review WAP pages. The company has an emulator set up on its internet site to give you an idea of some of the content available and how it works.
Enquire hopes its portal will allow the creation of a community — really the best way to get a site going. “Our technology allows consumers to create and share mobile content & blogs thus creating a mobile forum by people, for people - enabling them to share experiences borne from of the brave new wireless world such as Toothing and SMS Dating,” said Marc Jarrett, Communications Manager of ENQUIRE. For those who don’t know, Toothing is using bluetooth to find nearby people interested in casual anonymous sex. It started out as a prank site created by a few people, but was picked up by mainstream media and treated as fact…resulting in real people following the ‘fad’.
“At the same time, MOOOBL has been busy signing up advertisers such as Jamba!, Lastminute and even adult mega brand Hustler as category sponsors of their mobile directory. With MOOOBL, advertising on the mobile phone is becoming a transparent market in which the most efficient and effective advertisers and brands will always win.”
Related stories:
–Yahoo Sells Ads On WAP Page
–Holy Search Service, Batman!
–Searching On Mobile Phones (reg required)
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