I promise I’m not even posting a small fraction of the AOL stories. The Washington Post’s David Vise goes inside AOL’s decision to opt for the “audience strategy” over all the other ideas for righting the ship. Vise consistently does good reporting about AOL …
From today’s story:
– AOL is spending millions on the July 2 AOL Music webcast of Live 8. It will be webcast live in the U.S., Britain, Germany and France. If past patterns hold, AOL will get payback from playback with more people tuning in after the fact. AOL Vice Chairman Ted Leonsis told Vise the exclusive online partnership for the global music event gives AOL the chance to be cool. “We have the opportunity to play offense again.”
– Scott Kessler, analyst, Standard & Poor: “This concert will garner some interest. All you need is to expose people to what you are offering and they will say, ‘Hey I didn’t know AOL had all this great stuff.’ It is a way the company can reintroduce itself and its offerings to consumers.”
– David Card, analyst, Jupiter Research: “This will accelerate cannibalization. It is the right thing to do, but it is a hard thing to do and they have to manage it carefully.”
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