Entertainment Execs Grapple With Consumer Control

“Audiences expect more control and greater access to stuff. … as devices and platforms change, ways to engage the viewer change and become essential,” Simon Gunning, head of Interactive Media, Celador, told attendees at the recent City Interactive conference in London. He spoke of several new channels and programs with an interactive focus. Based on the BBC News report, it sounds like a lot of people were trying to figure out their roles in an entertainment world where the consumer is gaining the upper hand.
– Anthony Lilley, Magic Lantern, is working on “4Docs,” a broadband documentary channel for Channel Four. “Ideas jump across platforms and they mutate. The experience you get is diverging, not converging.”

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