Mass Collaboration Is Changing The Way We Work And Play

Rob Hof’s newest Business Week story — “The Power Of Us” — explores the surge in mass collaboration and how it’s changing the way we work and play. “The nearly 1 billion people online worldwide — along with their shared knowledge, social contacts, online reputations, computing power, and more — are rapidly becoming a collective force of unprecedented power. For the first time in human history, mass cooperation across time and space is suddenly economical.”
The implications for online media and entertainment are close to mindblowing; it helps to remember that not everyone wants to be a chef.
BW’s been experimenting with online extras. This package includes a slideshow on “The Net’s People-Power Pioneers,” a tour of “cyberspace collectives,” and a q-and-a with Yale law professor Yochai Benkler about the new peer economy.