Not sure if I understand this correctly, but it looks pretty lame and basic…the concept: you text to a shortcode and the get links to the magazine back, which if you click on, will deliver you the mag content on your mobile.
Fast Forward Media said it would start the service with free online magazines such as PlayMusicMagazine.com. It expected to add more keywords, enabling consumers to compile tailored magazines and messages.
The two companies involved have formed this venture, and the press release announcing it with more details on the concept is here (Word doc)
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