Sprint and Verizon Wireless Open for Premium Billing (Soon)

Rumours are rife that Verizon Wireless and Sprint are both expected to “open up their networks for premium, off-deck promotion of mobile content”, so their customers can buy products from outside the portal and mobile content companies can market directly to the public without going through the carriers. The sooner these carriers do it the better for them…some UK carriers report that 70% of their content revenue comes from off-portal content.
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