About 200 online news execs and vendors are meeting in New Orleans this week for the Editor & Publisher/MediaWeek Interactive Media Conference. I was at last year’s but couldnt make the timing work this go round. Sounds like the conference is still on the small side, which I wondered about given the number of emails extending early bird prices. Some quick hits via E&P
– ESPN EVP John Skipper returned this year as a keynoter. He told attendees global repurposing isn’t the answer. “People don’t want to read a magazine onlinet. One of the least successful things we did was take the magazine, in its entirety or portions of it, and put it online.” When ESPN does re-use material, it’s edited for the web. ESPN relies on a universal sales force, instead of splitting in to medium-specific groups.
– The conference kicked off with the inevitable blogging-journalsim session. This version featured Nick Denton as the panel “lightening rod,” as a reporter described him, and three mainstream execs who are trying blogs as part of their editorial content. Denton: “I don’t understand why newspapers are so scared. It’s been presented as a battle to the death, like Israel and Palestine. But it’s more like the United States and Canada.”
Fellow panelist Ken Sands, online publisher of The (Spokane) Spokesman-Review: “We’re not in control, and we don’t know it yet.”
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