FT Reinvents Itself For A Multi-Channel World

FT online publishing director Nigel Pocklington told London conference attendees this week: “Newspapers have a high penetration of sales in the UK and an important role in the national debate, but we’re moving in to the digital era with a generation that doesn’t read newspapers. This will be the core audience for the FT and we need to position ourselves digitally. We can’t lose their custom.”
To that end, the FT is complementing “serendipitous browsing” of printed newspapers with digital services online and on portable devices including PDAs and phones. He said the FT’s RSS feeds are doubling in traffic monthly; a desktop alert is due next week.
Lots more in the report from Jemima Kiss at journalism.co.uk.

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