Julie Ask (of the Ringback Experiment fame) has noted that Versaly Entertainment is supporting the mobile content portal of SoBe, a beverage vendor. She makes some interesting notes about the actions and motives of companis opening mobile portals…”At first, I thought it would be free ring tones and wallpaper associated with the SoBe brand. As it turns out, there are a few free items associated with the SoBe brand, but most of the content is for sale for $2.00. I’m not sure what the business model is, but I plan to follow-up with Versaly to find out.”
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