The “Coloring Ringback Tone Service” has taken off in China with 10% of mobile phone users utilizing the service. One quote…”I started using the service two months ago. I became fascinated about it immediately. I think it’s a good idea to let my friends enjoy a funny or relaxing ringtone while waiting for me to answer the call. I will change the tone every month to keep it new and interesting. I even have different tones in the morning and the afternoon”.
There are the normal predictions that it will be incredibly successful alongside the normal predictions that it’s a fad that will die off. I think the answer is somewhere in between — it will be a fad with lots of people using it, but once the fad is over there will be a core group of people who will change their ringback tone on a frequent basis…(via Ringtonia)
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