Money-Media Inc., a New York-based media company that focuses primarily on Internet-based publications, is looking for a Group Marketing Director. Money-Media currently produces five business-to-business news reports, all of which are driven by subscription income, as well as a growing events business. Our target markets are readers in corporate boardrooms and and in money management. We are an entrepreneurial group of about 50 people, expanding rapidly.
The Group Marketing Director will head marketing strategy and execution for Money-Media. S/he will supervise staff responsible for ongoing subscription product and event marketing, sales lead qualification and market share analysis efforts and database management and list development. S/he will be directly responsible for advertising marketing; new product development marketing; special publication marketing; marketing partnerships; and corporate/brand marketing. Success in this position will be measured against new subscription sales and total advertising and meeting revenue performance versus established goals. Reporting to the Executive Group Publisher, s/he will manage a staff of two (a Database Manager and a Director of Content Marketing) and work closely with editorial and sales staff.
Qualifications:
– At least 5 years experience managing marketing strategy and execution for subscription products, including experience in Internet and print-based FFT campaigns
– At least 5 years experience in budgeting, cost management, results testing and ROI analysis
– At least 3 years experience in database creation and management
– At least 3 years experience in market share analysis
– At least 2 years supervisory experience
– Demonstrated ability to work closely with sales and editorial teams to maximize campaign results
– Experience supporting launches of at least 3 new products
– Experience supporting at least 3 events
– Experience supporting advertising
– Experience supporting special supplements and publications.
Candidates should have excellent communication and copywriting skills, a passion for market testing and results analysis, proficency in CRM programs, databasing and Internet and email functionality and a must-win attitude.
Contact Info:
Send inquiries to asollinger@money-media.com or call 212.542.1237
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