Yahoo! (Release):
Singapore mobile subscribers can now stay up-to-date with news feeds from India’s premier media outlets — The Times of India and The Economic Times — catch the “Bollywood fever” and be exposed to a wide array of entertaining mobile content, all via SMS.
Indiatimes, the flagship brand of Times Internet Ltd, the digital venture of India’s largest media house — Bennett Coleman and Co. Ltd, formed a strategic alliance with Mobile 365 — the global leader of mobile messaging services — to offer premium short message services to mobile subscribers in Singapore, which was launched today.
By texting to ‘79888,’ mobile subscribers in Singapore — regardless of their operator — will have access to premium SMS services such as downloads of Java or SMS games, ring tones, logos, wallpapers of favorite Bollywood and cricket stars, and picture messages.
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