Group M's mOne Expands Service Offering, Launches Search Engine Marketing Division

Indiantelevision.com: mOne, a division of Group M (a WPP media-buying agency) that caters to the Internet, mobile and digital media space, has added Search Engine Marketing (SEM) to it’s service bouquet by launching mSearch. mOne has already signed up a few clients from the auto, travel, media, banking and software sectors like ICICI Bank, TV Today Network, Ford Motors, DirecTV, Oberoi Group of Hotels and the Department of Tourism.
The agency’s team has been trained by search experts from UK and US markets, and mOne India will be deploying high-end search marketing tools and software to provide better return on investment (ROI) to its clients. The India team also works as back office for SEM related work from UK and some of the Europe markets.
mSearch works closely with Google, Overture, eSpotting, Yahoo search marketing and other PPC (panel personal computer) network. mOne India has more than 30 clients in online and mobile marketing space.

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