At the first session at the Digital Media Summit, the panel is about what is working in digital media and what isn’t.
– Larry Shapiro, Disney Internet Group, Exec. VP: In some senses, it is still about large files…it takes a fair amount of time, due to underlying DRM and size issues. When and if that market moves to better and faster downloading and take that media under some business rules, maybe we’ll see some traction there.
I used to be a big optimist on mobile video, but now I am a bit of a pessimist on long-form video on mobile. It may work for sports. Is it really worth the effort to be editing and digesting your content for this medium: we are still doing it. But for entertainment content, it is an open question whether it will work over the longer period of time.
– John Smelzer, VP, Biz Dev, Fox Sports: The success of free, ad-supported is making money. I hope the ads say short and entertaining. What failed was the RealNetworks model: $9.95 for a smattering of general video.
– Neil Smith, AOL, General Manager, Digital Media Services: Ad-supported is the future…AOL has done a strategic shift. There’s more money in this business as opposed to the loss in subscribers for us…
The Digital Media Summit coverage is sponsored by Nine Systems
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