Google is targeting B2B with a Millward Brown study that shows how search advertising can be more effective than traditional trade journals, according to AdWeek. The survey of 900 tech professionals showed: more than half said they use search engines during the research phase and that search is used 62 percent more frequently than trade/B2B during during the final purchase phase. The study is aimed at showing the impact online search has on offline purchases.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post