Blog Post

Dow Jones Settles In At MarketWatch

Dow Jones is expanding ad inventory and co-branding options at recently acquired MarketWatch with new sub-channels (Industries, Life & Money) and sections that zero in on specific industries or topics. Two of the new sections are being co-branded with the company’s own StartUpJournal.com and CareerJournal.com; the new tech sections is co-branded with CNET, which is supplying news and reviews. Launch advertisers include BMW (automobiles) and Verizon (travel). Press release.
This is part of an ongoing redesign for MarketWatch, which could do a lot more to help consumers cut through the dense front page. Meanwhile, the site is doing its share as a promo vehicle for the Online Journal; part of the company’s hopes for success with the acquisition hinge on tapping into the unduplicated readers. Look for more intergration…