Marketing Magazines With Online Movie Tix

I just went to buy two tickets for Enron: The Smartest Guys In The Room” and stumbled across an interesting cross-marketing approach on the co-branded MovieTickets/Post-Dispatch.com site. Right under the ticket choices was an opt-in trial subscription for Entertainment Weekly, complete with notice that the trial would segue into auto-renewal if not cancelled after 8 weeks. The same offer showed up when I went through Landmark Theaters’ site to purchase tickets. BTW, I bagged the whole buying online concept when getting two tickets to a movie required giving my date of birth and my gender.

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