UK Operators Say Up To 70% Of Revenues Come From Off-Portal

Techdirt pointed to The Mobile Technology Weblog which pointed to this New Media Age story which I missed on the site. UK operators have revealed that 70% of revenues are being driven by content from outside of the operators portal…”The portal is vital; Vodafone Live! is a showcase,” said Jeremy Flynn from Vodafone. “But the money and the margin is in facilitating off-portal services.”
However, don’t make the same mistake as Russell Buckley at the Mobile Technology Weblog who said the finding “essentially cuts out operators from the content revenue share equation”. Most mobile content is still paid for by adding it to the phone bill, usually via premium SMS, and the operator takes an obscene cut out of that. Credit card payments haven’t taken off for a number of reasons…however when PayPal or a company like it moves into the mobile space I think the carriers hold will finally be broken.
Related stories:
Bubble Era Portal Obsessions Move To A Mobile Age
Mobile Content For Chic Chicks
Big Brother UK Launches Mobile Portal

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