3 Under Fire For High BB Streaming Costs

3UK is charging 75p per minute to view streams of Big Brother, which is slightly on the far side of excessive. “Mobile365 UK country manager Russell Tarr said Big Brother is exactly the sort of content that could cause consumers to view longer than normal mobile video”. He’s worried that 3 will create “bill shock” — that falling sensation followed by total numbness that occurs when you receive a 4-digit phone bill — and that this will put consumers off mobile content altogether.
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