Blog Post

Ringtones On Forbes

Forbes has an article on ringtones, which is mostly based on an old survey. There are some interesting stats though: “So far, it’s mostly young consumers indulging in this form of mobile music-making. According to market analysis firm Consect, 50% of all cell phone users in the U.S. between the ages of 15-30 have downloaded a ringtone at least once. That adds up to big business; ringtones pulled in over $300 million in revenue in the U.S. in 2004, and this year, that revenue should surge to over $600 million. Worldwide, it’s a more than $4 billion market–already about a tenth of the size of the overall global music market. By far, ringtones represent the largest source of non-voice revenue for carriers.”
Unfortunately the paragraph is ruined by the last sentence, which is blatantly untrue. The largest source of non-voice revenue for carriers is SMS. Always has been. (via Ringtonia)
Related stories:
Operators To See US$124bn In Mobile Data Revenues By 2010
13.6% Of US Mobile Users Downloaded A Ringtone In April
A Brief Description Of The Ringtone Market