To hear NYTCO’s Martin Nisenholtz and others talk lately, SEO (search engine optimization)is a kind of advertising Excalibur, a legitimate way to maximize a site’s potential and the value of its ads. But SEO also can be a dual-edged sword, as OJR’s Mark Glaser shows in a look at the efforts some companies are making to push their own results and silence critics. To them, SEO is a way to control the first page of search results. He also talks to Google about efforts to combat the problem. Lots of grist here when you have a few minutes.
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