Much is being written in the B2B community about Thomas Publishing’s decision to do away with print in its directory space, and complete its “transition to the Internet”. For Thomas, the cost-savings realized from discontinuing to print and ship its huge directories are blatantly obvious.
But some perspective is in order: doesn’t mean that print as a component of the overall strategy is dead. “Just as TechTarget, a born-on-the-Web series of online IT directories, develops new print magazines to support certain segments, Thomas Publishing will likely also find that print still plays a role in its media mix.”
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