The Sacks Effect: Mforma Lays Off 8 People

Mforma, the mobile content company which recently hired Jonathan Sacks, former president of AOL Interactive Services as its COO, has laid off 8 people, four of them from their West Cost US offices and four from Europe, the company has confirmed to me. According to a spokesperson, Sacks is making a company wide review of the operations, doing “due diligence” as the term goes, and these layoffs are part of that. In a company which now has about 700 employees worldwide, that’s not that much. But it does show the seriousness of the company is cleaning up before what many in the industry believe will certainly lead up to an IPO later this year.
The company has also made a number of high-profile appointments recently at senior management level..earlier today it announced three executive team appointments: John Rousseau, former divisional president at publishing giant Primedia, has been named president and GM, Americas; Eric Hobson, former president of Blue Beck mobile game development studio that was acquired by MFORMA last summer, has been named president and GM, Europe; and Dave Arnold, former MFORMA CFO, has been named president and GM, Asia.
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