More Film-based Content Needed On Mobile Phones: IOAI

According to Internet and Online Association of India president Preeti Desai, a crucial content missing on mobile phones is the film release details, box office collections and audio trailers on demand. “There is a huge demand for this type of content and will be widely available over a period of time. However, film producers will have to take initiatives towards this,” Desai added.
At present, Hungama Mobile offers film reviews via SMS. It is shortly planning other services which also includes box office collections of films. This will help movie buffs make better decisions on ticket bookings.
However, this has to be accompanied with other services. “Entertainment related information like box office collections are fine. But this should be accompanied with other services including advance booking of movie tickets,” said BPL Mobile chief marketing officer Kunal Ramteke. (from our sister site, ContentSutra)