Channel 4 Stocks Up On Mobile Content

Channel 4 — which recently hailed mobile as the ‘next big thing’ in interactivity — has signed a deal with Buongiorno to provide content for its mobile portal: mobile.Channel4.com. “The deal means Buongiorno will provide Channel 4 with ringtones, wallpapers, logos and icons from to sell on the new mobile portal…The firm also provides 150 multimedia games and more than 210,000 music tracks, via agreements with 1,500 record companies, including the four majors.”
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