Seeding Content Development


Carlo Longino asks the question: “Can mobile content ever go beyond repurposed existing content without meaningful carrier support?” He goes on to point out “Television companies pay production companies to produce pilots of new shows; record labels pay for recording and other costs. But as things stand in the mobile content world, operators want developers to assume essentially all the risk of developing new content, then want to take a cut of any sales”.
If operators want better content — or more particularly, original content designed for mobile phones — they should have a hand in developing that…

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