Scripps Broadband “Living” Debuts

Scripps may lead the pack when it comes to adding commercial broadband layers to existing content. The latest effort is Living.com, a new broadband offering that would be a glossy if it were a print magazine. Living.com collects content from across Scripps cable nets Fine Living, HGTV, Food Network and DIY, presenting brief video clips of about 5 minutes as streaming broadband video. GMC is the launch sponsor and the branding is everywhere. Product placement and custom info-videos are an integral part of the site, which goes far beyond last week’s Best Buy-MSNBC deal and intentionally blurs the lines between editorial and advertising.
Related: Broadband on Scripps’ Menu
Scripps Networks Going Broadband

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